Invented in 2005 by Rebar, a San Franciso-based art and design studio, Park(ing) Day challenges people to rethink the way streets are used and stimulates the discussion for changes to urban infrastructure. "In urban centers around the world, inexpensive curbside parking results in increased traffic, wasted fuel, and more pollution," says Rebar's Matthew Passmore. "The planning strategies that generated these conditions are not sustainable, nor do they promote a healthy, vibrant human habitat.
Aaron brought the first temporary parklets to Madison beginning in 2010 with a city approved, simple palette of materials to prove the concept. The one day international event has steadily garnered local municipal support and hence Madison is just beginning to see requests for seasonal parklets at downtown establishments. The approach Aaron took, as project lead while at SAA Design Group, was about equal parts provocation, art and civic function. The spaces are designed as urban abstractions or illustrations of the potential for our public open space and intended to enhance the value of these nodes while stimulating thought regarding the value of our civic spaces. Enhance the experience of the everyday.